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What is a Brochure?

> Graphic Design Knowledge > What is a Brochure?
Posted by James Freeman | 04/09/2020
What is a brochure? What is the purpose of a brochure? Read this article and find your answers here!

Definition of Brochure

A brochure is an informative paper document for advertising, which can be folded into a template, pamphlet or leaflet. Brochures are promotional documents, primarily used to introduce a company, organization, products or services and inform potential customers or members of the public of the benefits. They are usually distributed inside newspapers, handed out personally or placed in brochure racks in high traffic locations.

Definition of Brochure

What are the Purposes of Brochures?

The main purpose of a brochure is to extend the reader's knowledge on one specific topic in which the brochure centers around.

  • Catch target audience's eyes at first sight with its astonishingly beautiful visual design.
  • Promote your products, agency, or service in an intuitive way.
  • Build trust bewteen you and your petential clients.
  • Compared with advertising on TV or in newspapers, brochures seem to be more cost-effective.
  • After people get used to splendid online advertisements, a tangible, tactile, and delicate brochure becomes more precious.

Types of Brochure

A brochure has many different types and each type has got a different role to play. It can be classified into following 5 types according to its format and layout.

Gate Fold Brochure

This is a pretty uncommon brochure because of its expensive cost, which has a great influence when it is used appropriately. Its inward folding design makes it convenient to carry and its paper quality is very high thus readers can keep it for a long time.

Gate Fold of Brochure

Bi-Fold Brochure

Bi-Fold Brochure is found among us every day. It is one of the most popular and widely used brochure types around, while has a more formal layout than tri-fold brochures. It mainly used for product catalogues and presentations, trade shows and corporate meetings , etc.

Gate Fold of Brochure

Tri-Fold Brochure

It is easy to know this is a three folds brochure according its name. And this is a pretty common and brochure that we can see it everywhere. This brochure has enough space for designers to present information and design interesting thus attract more attention of reader.

Gate Fold of Brochure

Z-Fold Brochure

A Z-Fold brochure, basically an accordion fold, is a great brochure folding option because of the versatility it provides. Designers can separate each element by making each panel stand alone, or design the brochure so that it opens out to a full spread with one large, dramatic photograph.

Gate Fold of Brochure

How to Create a Stunning Brochure: a Simple Guide

Before creating an eye-catching brochure, we need to download an easy-to-use brochure maker. With this amazing brochure software, creating any types of brochures cannot be easier.

Edraw Max: a swiss knife for all your diagramming need

  • Effortlessly create over 280 types of diagrams.
  • Provide various templates & symbols to match your needs.
  • Drag and drop interface and easy to use
  • Customize every detail by using smart and dynamic toolkits.
  • Compatible with a variety of file formats, such as MS Office, Visio, PDF, etc.
  • Feel free to export, print and share your diagrams.

Then follow the steps below to design your own amazing brochures with ease!

  1. Open a blank brochure drawing page.
  2. Set up page size.
  3. Set layout grid.
  4. Add texts and images.
  5. Save or export completed brochure.

Click here to view the detailed guide of creating brochures.

Discover More Templates of Brochures

Here listed some brochure templates created by Edraw Max. You can freely download all of the templates and customize them according to your needs. Click one of the following templates to get started now!

Company Brochure

Transportation Brochure

Marketing Brochure

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Get Started! You Will Love This Easy-To-Use Diagram Software.

Edraw Max is perfect not only for professional-looking flowcharts, organizational charts, mind maps, but also network diagrams, floor plans, workflows, fashion designs, UML diagrams, electrical diagrams, science illustration, charts and graphs... and that is just the beginning!