Ansoff Matrix Template and Professional Matrix Software
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Ansoff Matrix Software
The designer can drag the follow matrix shapes to create his Ansoff matrix diagram easily.
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What is Ansoff Matrix
Ansoff Matrix is a useful tool in crafting product strategy and helping businesses decide their product and market growth strategies. Ansoff Matrix can offer insights into how to take your product strategy, product marketing and product management to the next level of performance.
By considering ways to grow via existing products and new products, and in existing markets and new markets, Ansoff matrix template provides four different growth strategies:
Market Penetration: The company seeks to achieve growth with existing products in
their current market segments, aiming to increase its market share.
Market Development: The company seeks growth by targeting its existing products to
new market segments.
Product Development: The company develops new products targeted to its existing
market segments.
Diversification: The company grows by diversifying into new businesses by
developing new products for new markets.
Ansoff Matrix Template
An example Ansoff matrix diagram shows a simple Ansoff Matrix Model. The designer can use the follow Ansoff matrix template to start the marketing growing analysis.
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