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What is Sales Funnel - Sales Funnel Definition

> Edraw Knowledge > What is Sales Funnel - Sales Funnel Definition
Posted by James Freeman | 01/27/2021
What is sales funnel? This article will discuss the definition of sales funnel.

What is Sales Funnel

A sales funnel, also called a purchase funnel, a revenue funnel or sales process, visually represents how a sale proceeds in a linear fashion from customer awareness to customer action.

Sales Funnel

A Sales Funnel Breakdown:

A sales funnel can be broken down into several steps depending on the particular sales model:

  • Awareness Phase: this is the widest part of the sales funnel. Through your marketing actions, prospects becomes aware of your product or service.
  • Interest Phase: to get to this point, the consumer was made aware of a product he or she wanted, and then demonstrates interest in a product by conducting product research
  • Evaluation Phase
  • Decision Phase: after consideration comes preference, negotiation begins.
  • Purchase Phase: goods or services are purchased.
  • Reevaluation Phase
  • Repurchase Phase

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