What is Sales Funnel - Sales Funnel Definition
What is Sales Funnel
A sales funnel, also called a purchase funnel, a revenue funnel or sales process, visually represents how a sale proceeds in a linear fashion from customer awareness to customer action.
A Sales Funnel Breakdown:
A sales funnel can be broken down into several steps depending on the particular sales model:
- Awareness Phase: this is the widest part of the sales funnel. Through your marketing actions, prospects becomes aware of your product or service.
- Interest Phase: to get to this point, the consumer was made aware of a product he or she wanted, and then demonstrates interest in a product by conducting product research
- Evaluation Phase
- Decision Phase: after consideration comes preference, negotiation begins.
- Purchase Phase: goods or services are purchased.
- Reevaluation Phase
- Repurchase Phase
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