Mind Map for Marketers

Mind maps are an effective tool in many fields. They can also be highly effective for salesmen and marketers. Mind maps can benefit marketers from many perspectives.

Marketers can take advantage of mind maps to improve work in many ways. Here are some examples.

(1). Learn Market Research Method in Mind Map

Without acknowledgement of the market, there is no way marketers can do a good job. To display the power of mind map in this respect, an example about how to do market research is given.

Market Research Template

For those readers who prefer linear format information, they can use "Export Data" on "Mind Map" menu to output contents in Word format. The following table shows the text of the mind map.

1. Preliminary Research
1.1 Observation
1.2 Document Analysis
1.3 Questionnaires
1.4 User Groups
1.5 Postal Survey
1.6 Telephone Surveys
1.7 Customer Interviews
1.8 Test Markets
1.9 Technology - Online feedback

2. Secondary Research
2.1 Internal Resources
2.1.1 Company Accounts
2.1.2 Internal Reports and Analysis
2.1.3 Stock Analysis
2.1.4 Retail Data - Membership Card etc.
2.2 External Resources
2.2.1 Government Statistics
2.2.2 Trade Publications
2.2.3 Commercial Data
2.2.4 Media Reports
2.2.5 Household Expenditure Survey

3. Methods
3.1 Random Samples
3.2 Stratified/Segment Random Sampling
3.3 Quota Sampling
3.4 Cluster Sampling
3.5 Contact or 'Snowball' Sampling
3.6 Multi-Stage Sampling

4. Purpose
4.1 Market Size
4.2 Market Trends
4.3 Prediction
4.4 Planning
4.5 Assessment of Strategies/Promotion
4.6 Evaluating Marketing Mix
4.7 Identifying Market Segments
4.8 Identifying Consumer Needs
4.9 Identifying Competition
4.10 Identifying Opportunities/Gaps
4.11 Decrease Risk and Threat


(2). Make Marketing Plan and Analysis with Mind Map

Marketing requires managers to see the big picture as well as being able to focus on the details. Mind maps are perfect for such purposes. All things need to be done or analyzed can be represented in just one mind map.

Marketing Plan Brainstorming Diagram Template

(3). Find out Marketing Strategies with Mind Map

Better business demands smarter brains and strategies. With practical techniques, one can halve time and effort but double achievements. You can search useful strategies and link them together in a mind map. Furthermore, you can add descriptions about how to implement these strategies in the sub shape of mind map.

Marketing Strategy Brainstorming Diagram

(4). Direct Marketing Meetings via Mind Map

Mind maps can be used to direct marketing meetings to ensure that all of the marketing goals of a meeting are achieved. Mind maps are beneficial because they can engage various participants to jump between various topics. When participants are expressing their ideas, the meeting host can take notes directly in the mind map by adding notes. By turning the one-way output method into such an interactive way, a meeting can be more successful. The above mind map can be applied to make a stunning presentation about marketing.

(5). Present Sales Report

Sales results are the substantial evidence of marketing achievement. After presenting your overall summary of the sales situation, Edraw offers you more power by linking the map to hard evidence. That is to say, you can add hyperlinks to other files or websites to show detailed sales statistics, such as a sales report column chart.

Column Sales Report

Related Links

Mind map Usage for Teaching

Edraw Visualization Strategies for Students

Benefits of Mind Map in Daily Life

How to Create a Mind Map

Pictorial Mind Map Creation - Smarter and Easier

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