Tips for Catchy and Effective Flyer Design
High-impact flyer will grab the eye, compel the recipient to read, and most importantly, give an effective call to action. How many confusing, unclear, tacky, or simply ugly flyers have you seen floating around? To avoid getting lost in the shuffle, check out the following pointers.
Tip # 1: Use Automatic Design Software
The most excellent flyer software offer users' most desired features just like Edraw. It includes many vivid clipart facilitating extremely easy flyer design. You only need to drag and drop some shapes, make some adjustments and apply a new theme. Done. It has never been so easy. Find much more information in the article Free Flyer Software - Easy to Create Flyers, Brochures, Leaflets, Certificate in Minutes. Check out the following example made by Edraw.
Tip # 2: Plan What to Put on the Flyer
First things first - don't get caught up thinking about colors and images before you know exactly what your flyers should show. Then think of information that is secondarily important. The most important information should be most prominent.
Tip # 3: Decide How to Present Flyer Contents
Based on your flyer contents, choose suitable elements to showcase your event. For example, original photographs are an excellent way to bring color and vibrancy to flyers, when used appropriately. If you are promoting an event which features a recognizable band, DJ, comedian or actor then a simple photo of that person can be very effective. To advertise a new restaurant, you can showcase some of the more visually appealing specialties on the front of your flyer. Edraw offers many well-designed symbols which can add color and vibrancy to your design. See more detailed information in the article Flyer Symbols.
Tip # 4: Write a Snappy Headline
Make it memorable, unusual or provocative using a few carefully chosen powerful words. Popular titles contain one or more of these words: Easy, The Secrets to, Unlock, Finally, Insider, How to, Free Bonuses, Now You Can, Discover, New, Free, Save Money, Amazing, Love, Health and so on. Highlight titles and subtitles in bold, to make them more easily identifiable.
Tip # 5: Remember "Less is More"
A common mistake is to put too much information on a flyer making it looks cramped. This will put people off from ever reading it in the first place. Get all the most important information in, but in as few words as possible. People have very short attention spans and very limited time. Few people will read past the first line unless they are really interested in the flyer.
Tip # 6: Add a Description below the Image
This helps to pull people into your flyer because people are naturally attracted by image. You got to tell people what the image is about. In addition to your headline, this is usually the area most people will tend to notice and read. Repeat your offer in different words, or include a testimonial below the photo. Testimonials give you credibility.
Tip # 7: Don't Forget to Proofread
One little mistake leads to loss of recipients' trust especially in business world. Nobody is willing to cooperate with careless partners. Proofread several times to ensure accuracy.
Tip # 8: Ask for Others' Suggestions
One's own inspirations may be limited. Learn to know what people like and what can impact people from the beginning. Ask others for suggestions to make improvement before finalizing the design as well. For optimal result, frequent modifications may be required.
Tip # 9: Don't Overlook Printing
Use high quality printer or ask trustworthy publishers to help you print. Overlooking the last step may make all the elaborate design void.
Starting from a ready-made example is an efficient way to design flyer. See some amazing flyer examples below.