Let me start by stating that I am writing this definitive, big-picture guide about how I believe you should approach the writing of your business plan from the standpoint of me being an entrepreneur, businessman, and investor.
I have been in your shoes as a start-up entrepreneur, a business, and looking to raise further capital and as an investor, I have reviewed many business plans that range from exceptional, to those that demonstrate that they should not be in the world of business.
